WHO
both big and small that want an experienced strategist applying their brand voice, executing on tactics, and supplementing existing plans. I’ve written for companies in a wide variety of industries and built businesses of my own, communicating effectively with allll types of stakeholders.
Leaders
who need just a wee bit of support amplifying their voice and sharing their opinions. You’re busy building big things, and I find great joy in quibbling over synonyms. A match made in copywriting heaven.
Companies
who need a helping hand when deadlines are looming and resources are spread thin. Marketing, communications, design, digital – I’ve worked for and with the likes of you all before. You keep doing what you do best, and I’ll jump in with the specific set of skills you’re after.
Agencies
HOW
01
Opinion pieces (my personal favourite)
Speeches, talks, presentation prep
Authored articles and blog posts
Internal communications
I’ll write you better than you can write yourself. They’re your ideas, I’ll just help you share them in way that makes people listen. Build your authority and stand out in your field with thoughtful, intentional communication.
Thought leadership
02
Brand narrative, voice/tone, key messaging
Company profiles, histories, team biographies
Website and marketing collateral such as sell sheets, catalogues and product guides
Product descriptions
Build your voice and expression from scratch or refresh a narrative that is no longer serving. We can create brand standards and key messages from scratch — or, share your existing narratives and I’ll apply it to any materials that need strong writing and brand expression.
Brand storytelling
03
Business plans and pitch decks
Annual and industry reports
Grants
White papers
Some of my strongest work is found in translating complex topics, confusing operational information and industry jargon into readable text. We’ll distill the most important pieces into succinct and efficient communications that balance complexity and clarity.
Business necessities
04
Product guides
Instruction manuals
Policy and procedure summaries
HR manuals
Increase the chances of your stakeholders *actually* reading those oh-so-detailed items that most of us love to skim through glassy eyed. Let’s make it easier on everyone by making them almost fun to read. Almost.