CARLA MITCHELL
I’m a strategic copywriter with a communications and business background, leaning into a deep love of words and years of multifaceted business experience.
With a foundation built from 15 years of communications, public relations, startup and business strategy experience, my work goes beyond simple copywriting into a more thoughtful and strategic application that weaves in the bigger picture and supports bottom-line business goals.
I've created, planned and executed campaigns across a multitude of industries for clients ranging from Fortune 500 corporations to small non-profits, and I’ve worked with startups from inception through growth into established market leaders.
My strongest work is found in translating complex topics into easy-to-understand summaries and injecting personality into standard texts. With clear and intentional communications, I help leaders and their organizations to come forward as thought leaders and market forces.
HIGHLIGHTED EXPERIENCE
FREELANCE WRITER
SOMETIMES I FREELANCE
Generate copywriting projects for individuals and companies. Develop compelling copy for organizations ranging from corporations to not-for-profits. Enhance brand narratives and gain reach for good ideas. Services include: brand narrative creation and application, thought leadership planning and execution, opinion development and dissemination, grant writing and application.
2021 - present
COMMUNICATIONS CONSULTANT
BRAND HINGE
Operate as a consultant and contractor specializing in holistic communications planning and brand building. Create, plan and execute a variety of tactics to fulfill clients' communication, marketing, content creation and digital needs. Services include: full-scale communications strategy; copywriting and editing; media training; message development; media relations; event creation and execution; website development; content strategy.
2013 - 2023
VP, COMMUNICATIONS
2017 – 2021 (in house)
2021 - present (fractional)
TOKEN NATURALS
Create corporate brand from scratch and work as leadership to take the company from 0 to 40 employees through three fundraises. Manage the marketing and communications department for company, which delivers B2B manufacturing services and B2C consumer brands. Lead all marketing and communications initiatives including strategy and execution of all outward-facing materials, internal communications, investor relations, government relations and board relations. Build cannabis consumer brands and launch into marketplace with all associated marketing materials. Craft business plans, federal policy recommendations and all thought leadership initiatives for CEO and company. Identify, build and submit alternative funding initiatives such as grants and tax credits. Support subsidiary brand, Token Bitters. Manage export of Bitters product to Asia, including participation in trade missions. Develop export program for cannabis.
ACCOUNT MANAGER
EDELMAN
Plan, manage and implement communications programs by tailoring strategy to desired outcomes. Specialize in event creation and management. Execute campaigns in stakeholder relations, events, experiential marketing, media outreach and brand strategy. Manage relationships within team and facilitate partnerships between clients and third parties. Take leadership role in new business development. Notable clients include Heart & Stroke Foundation, Red Bull, City of Vancouver, Starbucks, Hudson’s Bay Company and General Electric.
2011 - 2013